A token of appreciation

A survey on Tokenisation, Loyalty and Blockchain revealed that consumers across all age groups are increasingly willing to make purchases with tokens. While just one-third of consumers are highly familiar with contemporary, blockchain-based tokens, the majority of that group (63%) perceive tokens as a secure form of payment, and 55% believe tokens will enable them to make better use of loyalty reward points.

KPMG surveyed 1,000 Americans age 18+ to investigate the relationship between awareness of, and willingness to, use digital tokens, and to articulate the business opportunity to offer this new currency to customers. By leveraging blockchain infrastructure, digital tokens offer a new way to control and exchange ownership of an asset or something else of value.

Tokens support transparent, immutable and frictionless transactions - unlocking new models for engagement between businesses and consumers, which includes increasing trust and brand loyalty. Companies that ignore the potential of tokenisation to transform business models and competitive landscapes may soon be leapfrogged by bolder players who are harnessing tokenisation to create competitive advantages.


'Tokenisation is ushering in the next generation of commerce,' said Arun Ghosh, KPMG US Blockchain leader. 'It provides inspiring new ways to classify value, by creating new assets or reimagining traditional ones.'

From 'Enterprises Embracing New Payment Option May Reap 'Tokens' of Appreciation', KPMG