Why economic models fail
Economist Richard Thaler reveals why economic models often fail. His research shows people do not always act rationally. This departure from expected behavior explains financial crises and social media addiction. Behavioral economics has gained pr...

In the discussion, Thaler reflects on three decades of research showing how real human behaviour systematically departs from the rational, self-interested agents assumed in traditional models. He connects enduring behavioural 'anomalies' - such as overconfidence and limited self-control - to contemporary problems, including financial crises and social media addiction.
Thaler traces how behavioural economics moved from the margins to the mainstream, discusses practical policy implications, and candidly rejects the idea of a single grand theory of human irrationality. The result is a thoughtful, engaging episode that underscores why economics must grapple seriously with how people actually behave - not how models wish they would.
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