The hours we keep

As incomes rise and tastes mature, India's fascination with fine watches is ticking into higher gear. Collectors are no longer content with owning a logo - they want a story, a movement, a legacy on their wrists. Social media has turned horology into a visual culture. Watches have evolved from tools of timekeeping to expressions of artistry and selfhood - a fusion of mechanics, design and emotion that keeps enthusiasts hooked.

That passion runs through This Watch Life, hosted by Lydia Winters and Vu Bui, two photographers and collectors who bring warmth and humour to their discussions. In this episode, Watches and Photography - And Why is Vu Bored of His Own Photos? they explore the love, labour and occasional fatigue behind photographing watches. Vu's candid admission of creative boredom opens a deeper chat about authenticity, repetition and finding fresh ways to tell visual stories in a saturated hobby.

The episode captures modern watch culture's soul - that fine balance between craftsmanship and creativity. For anyone who loves timepieces, it's time well spent, offering rare insights into how watches mirror identity, aspiration and the enduring human fascination with measuring - and mastering - time itself.