Lovin’ Spoonful

Two humorous stories highlight how loyalty rewards and discounts can encourage people to spend more while believing they are saving money. From collecting an overpriced teaspoon to buying unnecessary items on sale, the tales poke fun at the differ...

A supermarket introduced an exciting loyalty scheme. Customers earned 1 point for every ₹100 spent. Accumulate 10,000 points and receive a magnificent stainless-steel teaspoon.

One elderly gentleman became obsessed. He bought groceries for neighbours, strangers, and occasionally people who weren't hungry. After 6 mths, he triumphantly claimed his spoon.

'Congratulations!' said the cashier. 'You've spent ₹10 lakh!'


The man examined his prize.

'Excellent. How much does this spoon cost normally?'

'₹40, sir.'
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He considered this. 'And if I return it?'

'Store credit only.'

'Splendid! Put it towards another ₹100 purchase. I'm collecting the entire cutlery set.'

Discount Dancer

A man entered a department store and spotted a jacket marked ₹10,000, reduced to ₹4,000. He immediately bought it, delighted at having saved ₹6,000. The next day, he returned and bought a pair of trousers reduced from ₹8,000 to ₹3,000. Another ₹5,000 saved! By Friday, he had purchased a pair of shoes, a watch, a piece of luggage, and a treadmill, saving an astonishing ₹85,000.
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His wife examined the credit-card statement in horror. 'We're bankrupt!'

'Nonsense,' he replied. 'I've saved us ₹85,000!'
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Wife: By spending ₹5.5 lakh!

Man: Exactly! Imagine how much we'd have lost if I'd paid full price!
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