Life's a Lottery

For 20 years, Ramesh bought a lottery ticket every single day. His wife begged him to stop, his children staged interventions. Even the shopkeeper started giving him pity discounts.

Finally, one morning, he won ₹100. Jubilant, he declared, 'Persistence pays off!' His family stared at him, calculating that he had spent ₹14,600 to earn ₹100. But Ramesh wasn't bothered. He wrote a book, 'The Power of Never Quitting', which became a national bestseller. It's now being turned into a streaming series.

The Other Air BnB

Ten years ago, Arjun launched a startup selling bottled air. Investors laughed him out of every pitch meeting. 'Who would buy air?' they scoffed. Then, Delhi smog arrived to stay. Suddenly, his 'Premium O2' subscription service was hotter than momos at a cricket match.

Arjun introduced surge pricing during Diwali, 'Buy two breaths, get one free', and even offered 'Limited Edition Swiss Breeze'. By the time regulators caught up, Arjun had already retired to the Maldives, where he sold coconuts branded as 'Hydration 2.0'.


Lesson: To get rich, invent something useless today that will become essential tomorrow. Bonus points if it's literally invisible.