Farm's fresh new code
The Shift Code podcast explores innovative solutions to India's agricultural crisis, featuring UrbanKisaan's hydroponic farming approach. CEO Vihari Kanukollu discusses how their technology enhances efficiency, affordability, and sustainability in...

In the third episode, host Pierre Le Manh, PMI's CEO, sits down with Vihari Kanukollu, co-founder and CEO of UrbanKisaan, a hydroponic farming company, to explore how one company is reimagining one of humanity's oldest endeavours - farming. Kanukollu's vision isn't rooted in nostalgic images of endless fields, but in sleek, cost-effective urban farms that can flourish anywhere in the world.
UrbanKisaan's technology, claims Kanukollu, makes farming more efficient, affordable and sustainable, bringing fresh produce closer to consumers while using a fraction of the resources. The cost to set up one of their farms is dramatically lower than global competitors, opening the door for wider adoption.
This is not just a story about farming - it's about food security, climate resilience, and redefining what's possible when innovation meets necessity. If you want to hear how agriculture's future might just be vertical and hyper-local, this conversation is worth every minute.
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