Another corporate slogan is born
A CEO embraces a meaningless yet impressive-sounding slogan, prioritizing appearance over substance. Meanwhile, Ravi strategically balances his performance to remain 'indispensably questionable,' avoiding both promotion and termination. Ashish's v...

Marketing: How about 'Innovate. Execute. Elevate.'?
CEO: Too generic. Make it punchier.
Marketing: Alright, 'Be Bold. Think Big. Act Now.'
CEO: That's basically the same thing.
Marketing: Alright, how about 'Unleash Potential. Optimise Excellence. Empower Tomorrow.'
CEO: Brilliant! But what does it mean?
Marketing: Nothing. But it sounds like it does.
CEO: Perfect. Put it on everything.
Balance Sheeter
A senior manager is reviewing Ravi's performance.
Manager: Ravi, your numbers this quarter were puzzling. Your productivity was stellar. But every project you worked on mysteriously fell apart.
Ravi: I can explain! It's a strategic balance - if I'm too successful, I'll get promoted. But if I fail entirely, I'll get fired. I walk the fine line of 'indispensably questionable'.
Manager: I don't know whether to fire you or promote you.
Ravi: Exactly. And that's why I deserve a raise.
Stock Up on Phones
Ashish checks his stocks in the morning: Up 5%. 'Fantastic! I'm a financial genius.' Checks again in the afternoon: Down 7%. 'This market is irrational. Something's rigged!' Checks again at night: Back up 4%. 'I never doubted myself for a second!'
Next day, market crashes 30%. Ashish throws his phone in the Arabian Sea.
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.