Türkiye welcomes 62.2 mn visitors in 2024, Indian market grows by 20.7%

Türkiye’s tourism revenue soared to $61.1 billion in 2024, an 8.3% hike from the previous year. Notably, Indian visitors increased by 20.7%, spurred by enhanced air connectivity and specialized experiences. Russia, Germany, and the UK remained top...

By Anumeha Chaturvedi, ET Bureau | Feb 10, 2025, 12.06 PM IST

The country's tourism board said its tourism revenue reached a historic high of $ 61.1 billion in 2024, representing an 8.3% increase from the previous year. This growth was accompanied by a strong average visitor spend of $ 972, reflecting the country's positioning in the premium travel segment.

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The tourism board said the Indian market has emerged as a particularly strong growth driver, with visitor numbers increasing by 20.7% compared to 2023. This surge can be attributed to enhanced air connectivity between major Indian cities and Turkish destinations, growing popularity among Indian wedding planners and MICE organisers, and the introduction of specialised Turkish experiences catering to Indian preferences. Strategic marketing initiatives in the Indian market have also played a crucial role in positioning Türkiye as a preferred destination for Indian travellers, the tourism board stated.

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While Russia, Germany, and the United Kingdom remained Türkiye's top three source markets, other emerging markets demonstrated notable growth alongside India. The USA saw an 8.1% rise in visitors, while China recorded a substantial 65.1% growth.

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According to UN Tourism, Türkiye's position among the world's top five most visited destinations in 2023 has been further strengthened by its performance in 2024.

50 countries you can club to save more money on your next holiday

1/20

Duration: 8 days
Best Time: May to September

Day-Wise Itinerary:
Day 1-3: Paris, France
Visit iconic attractions like the Eiffel Tower, Louvre Museum, and Montmartre.
Experience a Seine River Cruise.
Don't miss the charming Marais district for shopping and cafes.

Day 4-5: Brussels, Belgium
Explore Grand Place, Atomium, and taste Belgian waffles.
Visit the European Parliament and stroll in the Sablon district.

Day 6-8: Amsterdam, Netherlands
Enjoy a canal cruise, visit Anne Frank House and Rijksmuseum.
Take a bike ride through Vondelpark.

Costs:
Budget: Rs 1.2 Lakh (hostels, public transport, street food)
Mid-range: Rs 1.8 Lakh (3-star hotels, guided tours, restaurant dining)
Luxury: Rs 3 Lakh (5-star hotels, exclusive experiences)

Transport:
Paris to Brussels (Thalys high-speed train)
Brussels to Amsterdam (Train)

What Not to Miss:
Night illumination tour of Paris
Belgian chocolate workshops
Tulip gardens near Amsterdam (seasonal)