Radisson Hotel Group strengthens European upper-upscale segments; India and China lead expansion in 2025

Europe’s upper-upscale and resort hospitality segments continued to see strong activity in 2025, with Radisson Hotel Group strengthening its position through more than 272 hotel signings and openings globally. The expansion reflects sustained demand across business and leisure travel, as the group builds its pipeline heading into 2026.

The group said Radisson Blu remained the largest upper-upscale brand in Europe, with a presence across 154 cities. Its resort portfolio in the region spans 27 destinations, supporting its position in leisure-led hospitality.

India and China drive expansion

India continued to be a key market, with the group crossing 200 hotels in operation and under development. The company cited strong domestic travel demand and investor confidence as key growth drivers.


In China, the group signed and opened 170 hotels during the year, with expansion focused on mid-scale segments. Country Inn & Suites by Radisson emerged as the fastest-growing brand in the country.

Expansion across Europe, Middle East and Africa

Across Europe, the Middle East and Africa, the group recorded around 70 signings and openings. These included projects in Manchester, Paris, Bucharest, Barcelona, Egypt and Germany, alongside partnerships linked to large developments such as a hotel at Manchester City Football Club’s Etihad Stadium.

Sustainability and resort growth in focus

The company highlighted sustainability as a key priority, with the launch of two net zero hotels in Manchester and Oslo. These projects are aimed at reducing environmental impact while supporting long-term asset value.

Leisure travel remained a major driver, with the group’s global resort portfolio exceeding 160 properties. New developments in Bali, Turkey and Brussels reflect continued demand for resort and urban-resort destinations.

“We are grateful for the trust of our owners in our brands and our people. We create more opportunities and possibilities for our investors and guests across continents and segments… The momentum that we achieved over the last years… will secure more growth, resilience and opportunities in 2026 and beyond,” said Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group.

The group said it will continue to build on its expansion strategy as it enters 2026, with focus on key markets and partnerships.