Reebok India see women as potential drivers to scale up sales.
Viney Sharma of The Economic Times in talks with Silvia Tallon, Senior Marketing Director of Reebok India. Silvia talks largely on the marketing strategy Reebok India would be adopting in coming months. Why it choose Kangana over John Abraham?<br/><br/>Credits:Interviewed by - Viney Sharma; Video Editor - Amardeep Sinha; Head Video - Sapna Bhardwaj
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