‘Is women’s cricket real demand or feel-good story?’: JioStar’s Uday Shankar answers Satyan Gajwani

Is women’s cricket a genuine sporting and commercial opportunity or merely a ‘feel-good PR story’? Satyan Gajwani, Chairman, Times Internet, puts the politically incorrect question to Uday Shankar, Vice Chairman, JioStar at ET WLF 2026. Shankar strongly backs women’s cricket, arguing that the quality of the game is already high and that the WPL and ICC’s focus on women’s cricket are important steps. But he says the wider ecosystem still needs to be developed, particularly at the grassroots level, to create the depth of talent that has driven India’s men’s cricket.