Fireflies.ai’s Krish Ramineni: Dont Build Social Brand Before Building Business

Fireflies.ai CEO Krish Ramineni argues that founders should build a strong business before focusing heavily on personal or social media branding. Speaking at ET WLF 2026, Ramineni shared lessons from Fireflies’ journey, emphasising product-market fit, customer value and sustainable growth over chasing visibility before establishing a solid business foundation.