World Cup 2023: ICC announces Master Blaster Sachin Tendulkar as Global Ambassador

With just two days remaining and for the ball to start rolling for the marquee tournament, the International Cricket Council (ICC) on Tuesday announced that it has chosen former Indian cricketer and 2011 world cup fame, Sachin Tendulkar to be the "ICC Global Ambassador for Men’s Cricket World Cup 2023."

Tendulkar will walk out with the Men’s Cricket World Cup Trophy before the opening match at the Narendra Modi Stadium in Ahmedabad, declaring the tournament open, ICC said.

"It’s a real honour to have Sachin as our Global Ambassador as we celebrate the one-day game and get set for what we know is going to be the biggest Men’s Cricket World Cup ever," said Claire Furlong, ICC General Manager, Marketing & Communications.


The Indian legend said that world cups have always held a special place in his heart and he hopes that this edition will inspire youngsters across country to pick up sports and represent their countries.

"From being a ball boy in 1987 to representing the country in six editions, World Cups have always held a special place in my heart. Winning the World Cup in 2011 is the proudest moment of my cricketing journey," he said.

I am excitedly looking forward to this fantastic tournament, he added.

Tendulkar will also be accompanied by West Indies legend Vivian Richards, South Africa’s AB de Villiers, England World Cup-winning skipper Eoin Morgan, Australia’s Aaron Finch, Sri Lanka spin great Muttiah Muralitharan, New Zealand’s Ross Taylor, India’s Suresh Raina and ex-captain Mithali Raj and Pakistan all-rounder Mohammad Hafeez, as ICC ambassadors.

With this star-studded pack of nine ambassadors, ICC aims to bring the fans closer to the action.

"The cricket legends will lend their support and elevate the spectator experience by placing fans at the centre of the action, bringing them closer to the game than ever before through meet and greets whilst sharing expert analysis," ICC said.

To add an extra dose of excitement and fun to the world cup, the ambassadors will also be seen in attendance for select matches across the country.

The tournament will open with an all-exciting clash between the 2019 champions, England and New Zealand on October 5 in Ahmedabad.