Ultimate table tennis ropes in CEAT as title sponsor

MUMBAI: In a boost to the inaugural edition of Ultimate Table Tennis (UTT), tyre manufacturing brand CEAT has come on board as title sponsor of the first-ever professional TT league of India.

CEAT, which has been associated with many sports in the past, is the flagship company of Rs 22,000-crore RPG Enterprises.

“Table Tennis is a very dynamic sport and we are very happy to come on board as the title sponsor for UTT, which has the potential to revolutionise the sport in India,” said Anant Goenka, Managing Director, CEAT.

“We at CEAT believe that the young crop of players have it in them to create greater success stories in the following years. We already have several Olympians in India from Table Tennis and I am sure that with the right kind of backing and exposure which CEAT UTT will provide, their performances in other major international events will be impacted positively,” he added.

Apart from the title sponsorship, CEAT would continue to help the players in different ways.

“This is another boost in our endeavour to bring about a revolution in table tennis and help the sport grow to greater echelons in India,” said Vita Dani, League owner of CEAT UTT.

CEAT Ultimate Table Tennis will start from July 13 in Chennai then will move to Delhi from July 21 and the ultimate culmination, two semifinals and final will be held in Mumbai from July 26.

The league will have 24 Indian and 24 international players competing against one another through six clubs. Each club will have eight players—four men and four women with an equal mix of overseas and Indian players, apart from a foreign and an Indian coach.

The league will be broadcast live on Star Sports Select 2 HD, Star Sports Select 2, Hotstar and JioTV.