Sunrisers Hyderabad signs JK Lakshmi Cement as title sponsor for IPL 2020

MUMBAI: Sunrisers Hyderabad (SRH), the Sun TV Network-owned Hyderabad franchise of the Indian Premier League (IPL), has roped in JK Lakshmi Cement as its title sponsors of the upcoming 13th season of the league.

The cement brand was title sponsor of Rajasthan Royals in the last season, while Coolwinks Sunglasses was SRH’s lead sponsor.

“Both the brands have an unflinching belief in Team Spirit which is hallmark of their persona both on and off the field,” said Shailendra Chouksey, whole-time director, JK Lakshmi Cement. “Team Sunrisers is well balanced in all departments of game and their consistent, durable and excellent performance over the years strikes a common chord with the brand JK Lakshmi Cement.”


K Shanmugham, CEO, Sunrisers Hyderabad, added, “With a legacy of over 135 years, the JK brand enjoys the trust of its customers and all stakeholders, and its philosophy resonates with ours. This is an important season for us and we’re looking forward to having their valuable support for what promises to be an exhilarating, and hopefully in our case, a triumphant journey ahead.”