Sony KIX signs 3-year deal to show FA Cup and Serie A

NEW DELHI: Sports broadcaster Sony KIX has bagged an exclusive three-year deal for The Emirates FA Cup and SERIE A TIM from the 2015-16 to the 2017-18 season.

Following an agreement with MP & Silva, The Emirates FA Cup and SERIE A TIM rights holder for the India sub-continent, the channel will showcase live coverage from the two football properties in a bid to tap into the growing popularity of the sport in the region.

Sony already has a line-up of football properties including the UEFA EURO 2016, Qualifiers for UEFA EURO 2016, European Qualifiers for 2018 FIFA World Cup, 2018 FIFA World Cup and COPA America, , available on the network.

“With the consistent increase in viewership for football witnessed in the past decade in India, the channel is looking to capitalize on this opportunity and provide Indian viewers with a slice of the best in football across the globe,” the broadcaster said in a statement.

Speaking on the development, Prasana Krishnan, business head, SONY KIX and SONY SIX said, ‘‘we are witnessing a golden era of sports viewership transition in the country, and are proud to be offering two of the world’s most renowned events in football. We have seen an overwhelming demand for football viewership in the country, and through this acquisitions, we wish to cater to that need and reiterate our commitment towards providing high quality sports content for our viewers.”