Riyan Parag takes his game beyond cricket with strategic brand endorsements

After a breakthrough year on the cricket field, Indian all-rounder Riyan Parag is establishing himself as a highly sought-after figure for brands. With the announcement of his latest endorsement with Dream11, the world’s largest fantasy sports platform, Parag’s influence now extends well beyond the cricket pitch, solidifying his position as an emerging marketable young athlete.

At just 23 years old, Parag’s growing commercial portfolio includes notable brands such as Red Bull, Puma, Star Cement, Royal Global University, and Sareen Sports. These partnerships have been managed by Astha Thapliyal, a seasoned expert in athlete brand management and marketing communications, who is guiding Parag’s commercial and media journey.

Further cementing his status, Rajasthan Royals has retained Riyan Parag for a significant Rs 14 crore, reflecting his importance to the IPL franchise.


Reflecting on his resurgence and the significance of trusting the right people, Riyan shared, “This year has been about believing in my potential and working harder than ever. I’ve faced more downs than ups in recent years, but those challenges have taught me valuable life lessons, including the importance of trusting the right people and brands. I’m fortunate to have Astha guiding me, someone I’ve worked with since my early IPL days. She truly understands what I’m looking for in brand partnerships, and her guidance extends far beyond commercial deals. I’m excited for what’s to come, both on and off the field.”

Astha Thapliyal, commenting on her vision for Riyan Parag’s brand, said, “Riyan’s journey from prodigy to consistent performer is inspiring. His authenticity and commitment make him the perfect ambassador for brands that value integrity and perseverance. We carefully evaluate each brand’s values and, with the right partners, aim to further Riyan's journey as an athlete who stands for the right reasons.”

Parag’s recent collaboration with Red Bull has already inspired young athletes through grassroots initiatives. Additionally, his partnerships with Royal Global University and Star Cement highlight his commitment to promoting his roots in Assam and Northeast India, reinforcing his connection to diverse audiences and his values of ambition and resilience.