Pro Kabaddi League team Telugu Titans signs up TVS Tyres as associate sponsor
TVS Tyres has signed up with Pro Kabaddi League’s Hyderabad team The Telugu Titans as its official associate sponsor.
The company said that this strategic move of tying up with the Pro Kabaddi league is to build the brand in the after-market segment, coming on the heels of TVS Tyres introducing a new brand identity at the beginning of this year.
“Further, through this partnership the brand not only aims to popularize the sport but also utilize this forum to enhance the brand visibility across Andhra Pradesh & Telangana,” the company said in a release.
P Vijayaraghavan, director, TVS Srichakra Ltd said, “With the new mantra of our brand ‘Nayi Soch Nayi Pechaan’, this initiative is taken to support a traditional sport which is now being presented with a lot of freshness and indeed has tremendous prospect and possibility to become one of the most popular games”.
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