Prayag bags title sponsorship for India-Zimbabwe series

NEW DELHI: Prayag, country's leading bath assets and sanitary ware brand, has bagged the title sponsorship for the limited-overs cricket series between India and hosts Zimbabwe starting July 10.

The three ODI and two-match T20 series will be titled the 'Prayag Cup' with Harare, Zimbabwe's national capital, set to host all the five games.

Prayag has collaborated with ITW as its Sports Marketing Partner in this initiative. ITW/Techfront is also the exclusive Marketing Partner for Zimbabwe Cricket (ZC) for this series.

This is the first association between Prayag and ZC. Prayag has previously also been associated with Asia cup as associate sponsor and with IPL as an ' Official Team Partner' of Kings XI Punjab for the last three years.