New logo of ICC T20 World Cup revealed ahead of 2024 edition in West Indies/USA

The International Cricket Council has unveiled a new logo for the upcoming ICC T20 World Cup, the governing body for world cricket said on Thursday.

The logo's distinctive pattern pays homage to both the palm trees of the West Indies, and the 'stripes' of the USA for the ICC Men's T20 World Cup 2024 where 20 teams will battle it out over 55 matches in June of next year.

"The pinnacle of international T20 cricket just got a vibrant makeover with the unveiling of the new visual identity for the ICC T20 World Cup. This global cricket spectacle, renowned for its fast-paced action and electrifying moments, will now be represented by a dynamic brand identity that captures the essence of the game's relentless energy," said ICC statement issued on Thursday.


The emblem combines a bat, ball, and energy to represent the fundamental aspects of international T20 cricket creatively. The T20 lettering has undergone dynamic changes, forming a swinging 'bat' enclosed within a lively 'ball.' This visual depiction emphasizes the intensity in each ball bowled, illustrating how a single bat swing can impact the game.

The 'strike' graphic within the ball reflects the distinctive atmosphere and vibrant energy of International T20 World Cup matches, featuring a zig-zag pattern suggestive of escalating excitement and heart-pounding moments, akin to a lightning strike.

Created from the three things that define T20I cricket - Bat, Ball, and Energy! A striking new look for the ICC T20 World Cup ⚡️#T20WorldCup pic.twitter.com/kflsHr81eN

- ICC (@ICC) December 7, 2023

Adding an extra layer of uniqueness, the brand identity will incorporate textures and patterns inspired by the host country for each World Cup edition.

ICC Women's T20 World Cup will also be held next year from September to October in Bangladesh.

ICC General Manager - Marketing and Communications, Claire Furlong, said: "The ICC Men's and Women's T20 World Cups promise to deliver an electrifying and edge-of-your-seat experience to cricket fans globally, and we hope the new visual identity reflects that vision and energy. The incorporation of the distinctive patterns in the brand will provide hosts with a unique element across the event's look and feel."

"We have an exciting six months ahead of us building up to the ICC Men's T20 World Cup in the West Indies and USA, and fans can now register their interest to receive World Cup information and ticket news."

(With agency inputs)