JSW Sports bags three-year mandate to run Bengal Pro T20 League

JSW Sports has secured a three-year mandate from the Cricket Association of Bengal (CAB) to serve as the commercial, marketing and operations partner for the Bengal Pro T20 League, marking a significant step in the evolution of the state-based T20 competition.

Under the agreement, JSW Sports will oversee the league’s commercialisation, marketing strategy, end-to-end operations and broadcast production, with a focus on delivering a seamless and high-quality experience across stakeholder and fan touchpoints.

The announcement was made at the Season 3 launch event in Kolkata in the presence of CAB president Sourav Ganguly and other office bearers.


The upcoming edition of the Bengal Pro T20 League will also see expansion, with the addition of a ninth franchise, Novus Purulia Royals. The new team joins existing franchises including Sobisco Smashers Malda, Murshidabad Kings & Queens, Adamas Howrah Warriors, Servotec Siliguri Strikers, Shrachi Rarh Tigers, Rashmi Medinipur Wizards and Harbour Diamonds.

The league, which features both men’s and women’s competitions, has been gaining traction as a domestic platform, with growing interest from regional markets and investors.

Speaking on the development, Divyanshu Singh, CEO, JSW Sports, said, “Bengal has a rich cricketing legacy and one of the most passionate fan bases in the country. We are excited to partner with the Cricket Association of Bengal to help shape the next phase of growth for the Bengal Pro T20 League. Our focus will be on building a commercially robust, operationally efficient, and fan-first league that delivers long-term value for all stakeholders - players, franchises, partners, and fans. Having engaged with stakeholders on-ground, we see strong momentum and appetite to build a differentiated league experience that resonates both locally and nationally. We believe this league has the potential to emerge as one of the most compelling domestic T20 platforms in India.”

Bablu Kolay, secretary, Cricket Association of Bengal, said, “We are delighted to partner with JSW Sports for the Bengal Pro T20 League. Their expertise across commercialisation, marketing, and league operations will play a key role in scaling the league further. We look forward to working closely with them to enhance the overall quality, visibility, and impact of the competition. This collaboration aligns with our vision to strengthen Bengal’s cricketing ecosystem and create more opportunities for emerging talent across the state.”

JSW Sports will work closely with CAB over the next three years to strengthen the league’s ecosystem, drive innovation in broadcast and fan engagement, and unlock new commercial opportunities. The partnership will also focus on building sustainable pathways for talent development, further positioning the Bengal Pro T20 League as a key domestic T20 competition in India.