IPL media rights: BCCI confirms record-breaking deals with Star, Viacom18 and Times Internet; total value hits Rs 48,390cr
The Board of Control for Cricket in India (BCCI) has confirmed the culmination of a record-breaking E-auction of the media rights for the Indian Premier League for the 2023-27 cycle. In deals worth Rs. 48,390.52 cr; Star Sports, Viacom 18, and Times Internet have emerged as the big winners.
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