ICC signs up Nissan as official global partner till 2023

NEW DELHI: The International Cricket Council ( ICC) has said that it has signed a new long-term global partnership with Nissan Motor Company until 2023, its first significant foray in cricket.

David Richardson, the chief executive of ICC said the council looks forward to working with Nissan for the next eight years to deliver a strong partnership at all ICC’s global events.

“Nissan is one of the world’s leading motor companies and boasts a strong international presence in both new and established markets. Nissan’s values are closely aligned to those of the ICC, to be innovative, with a strong focus on delivering exciting and unique experiences for our fans and stakeholders,” Richardson said.

Roel de Vries, corporate vice president and global head of marketing and brand strategy said: “Innovation that excites is what Nissan does, and as partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global trophy tour, the flag bearer programme and new live event experiences.”

“We're excited to be part of the global cricketing family and to be involved in some of the world’s most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do,” he added.