Hero MotoCorp ties up with Tiger Woods

Hero MotoCorp has clinched the title sponsorship of the PGA Tour’s golfing event in the biggest-ever worldwide sports sponsorship association for any Indian brand. To be re-christened the Hero World Challenge, the tournament will be hosted by the Tiger Woods Foundation.

Speaking to ET from Orlando, Florida, Hero MD Pawan Munjal said, "As anyone who knows me well will attest, I have been keen to foster an association with Tiger and the Tiger Woods Foundation for many years now.Tiger is a global icon whose recognition and popularity extend not just to the sport or the US or North America, but across the world.

"The World Challenge has been an integral part of my foundation since 1999… I am very excited to welcome Hero MotoCorp as the title sponsor," Woods said at Orlando on Monday. The tournament will be played between December 3 and 7 in Orlando and will have 17 of the PGA Tour's top players competing for the $3.5 million prize money.