Gujarat Titans Eyes 35% revenue growth

CVC Capital Partners-owned Indian Premier League (IPL) team Gujarat Titans will clock 35% growth in revenue from the upcoming edition of the tournament, a top official said.

"We have achieved a 35 percent revenue growth over last year, which is a testament to our brand-building activities and team performance," Gujarat Titans COO Col Arvinder Singh said.

He also said that the new media rights deal which will kick in this year will significantly improve the revenue and profitability of the franchises. "The enhancement of the price of the broadcast rights has an obvious positive impact on both the top and bottom line for any franchise," he added.


In June 2022, the Board of Control for Cricket in India (BCCI) sold IPL media rights for Rs 48,390 crore for the 2023-27 media rights cycle.

The IPL central revenue pool which includes media rights income and central sponsorship revenue is shared in equal proportion between the BCCI and the franchises. Out of the 50% that the franchises are entitled to receive, 45% is split evenly across every team while the remaining 5% is distributed based on the performance of the team.

According to market estimates, each of the ten IPL franchises is expected to garner sponsorship revenue between Rs 100 to 120 crore. Gujarat Titans had earned sponsorship revenue worth Rs 65 crore from the previous year's IPL.

Gujarat Titans have a total of 26 partners including 11 existing partners and 15 new partners.

Ather continues to be the Principal Partner of the team as a part of a multi-year deal while BKT Tires, Capri Global, Jio, Astral, and Simpolo Ceramics are associate sponsors.

Other partners include ACKO, Equitas, Timex, Dream11, boAt, Bisleri, Havmor, Croma, Nestle Munch, Rario, EM, Fancode, HRX, Cybeart, Radio One, and HCG are the other partners.

"We have sold all our partnership inventory ahead of the IPL 2023. We are doing a mix of long-term and short-term deals. Most of them are long-term partnerships," Singh said.

Gujarat Titans, Singh said, has opened up various revenue streams across categories like athleisure, streetwear, gaming, and conventional sports merchandise.

"We have signed a licensing agreement with diverse brands such as EM, HRX, Fancode, and Cybeart to name a few. This enables us to cover numerous sales points and expand our reach through our partners," he stated.

He also noted that the franchise has signed experiential partnerships by signing up Rario as an NFT partner. "NFTs enable us to create a new vertical for revenue in the digital space."

The franchise has also signed a partnership with Viacom18 to present the fans insights into Gujarat Titans’ campaign in the IPL 2023.