Cricketer Deepak Chahar launches his own sports brand

Cricketer Deepak Chahar has launched his own brand, DNINE Sports, which will launch cutting-edge products designed to meet the needs of athletes, including professional cricketers.

The new-age brand comprises of an extensive portfolio of products, including cricket shoes with half and full spikes, health supplements, and merchandise that includes shirts, caps, and bags.

Chahar, who is the first international athlete to develop his own cricket shoes, invested over 18 months in research and development to create the perfect cricket shoe.


One of the brand's flagship products is DNINE WEOLIVE Whey Protein, which is packed with 24g of whey protein per serving, along with 4.5g of BCAA, 8.6g of EAA, prebiotics, and digestive enzymes.
DNINE Health Supplements have undergone rigorous testing by FSSAI, ISO, and GMP, assuring their safety and effectiveness.

"At DNINE Sports, we are committed to enhancing the comfort and performance of cricketers of all ages. Our products are designed to provide a long-term edge, allowing athletes to extend their careers by minimizing the risk of injuries," Chahar said.

"Each of our products, from the meticulously crafted cricket shoes to our innovative supplements, has undergone rigorous research and development, addressing the dynamic challenges faced on the field. We believe that by offering quality and safety at every step, we empower athletes to play at their best and secure a lasting legacy in the world of sports."

DNINE Sports also aims to foster talent and support cricket at all levels. The brand has already sponsored numerous upcoming first-class cricketers and IPL players in the previous season and plans to expand its support in the upcoming season.

The brand's distribution channels will be both offline and online, with a strong focus on word-of-mouth marketing. DNINE Sports plans to create awareness through major online platforms, all while maintaining a strong association with cricketers who resonate with the brand's mission.

As part of its expansion plans, DNINE Sports will soon venture into sports clothing and running shoes to cater to a wider audience.