Champions Trophy final between India and Pak is most tweeted ODI ever

MUMBAI: The Champions Trophy final between arch-rivals India and Pakistan was the most tweeted one day international (ODI) ever in the history of Twitter with a record-breaking 1.8 million tweets for #INDvPAK in #CT17, the most for any ODI, said a statement from the micro blogging social network.

“Cricket is what was happening on Twitter, and a historic #CT17 saw the record for the most Tweeted one day international of all time being broken by the India versus Pakistan final with 1.8 million tweets from fans globally,” said Aneesh Madani, Head of Sports Partnerships, Asia Pacific, Twitter.

“With ICC launching the first ever direct message chatbot for sports on Twitter; engaging fans with video replies from captains and commentators; and Tweeting match videos through a Twitter Amplify partnership, it was a personalised and video rich experience for fans on Twitter," Madani added.

Since the last Champions Trophy in 2013, sport and Twitter have become even more intertwined and compared to #CT13, #CT17 saw a 4X growth in the usage of the official hashtag. Even the organiser of the tournament, the International Cricket Council (@ICC) witnessed a 4.75X growth in followers in #CT17 compared to #CT13.

Twitter had also tied up with Nissan in an amplify deal that saw users gain access to match highlights on the platform.