Birla Estates signs on as Gujarat Titans’ principal sponsor for IPL 2026

Birla Estates, a wholly owned subsidiary of Aditya Birla Real Estate Limited (ABREL), has signed on as the Principal Sponsor of Gujarat Titans for the Indian Premier League (IPL) 2026 season. The tie-up marks a key step in Birla Estates’ brand strategy, reinforcing its focus on innovation, excellence and building deeper community connections, values shared by both partners.

K. T. Jithendran, MD and CEO of Birla Estates, said, “At Birla Estates, we are committed to creating landmarks that inspire life — spaces and experiences that go beyond the ordinary. Partnering with Gujarat Titans, one of the most dynamic and forward-thinking teams in the IPL, aligns perfectly with our philosophy of excellence, innovation, and community. This collaboration allows us to connect with millions of fans across India and beyond, celebrating shared values of passion, perseverance, and progress. Together, we look forward to building something truly special that resonates both on and off the field.”

Colonel Arvinder Singh, COO of Gujarat Titans, said, “We are delighted to welcome Birla Estates, a legacy brand synonymous with trust and excellence, as our new Principal Sponsor. This association marks a powerful synergy between two brands that share a vision for innovation, performance, and impact. Partnering with Birla Estates not only enhances the Gujarat Titans’ brand portfolio but also reflects our commitment to collaborating with iconic institutions that elevate our presence across geographies. Together, we look forward to creating unique experiences that strengthen our collective brand value and open new avenues for growth.”


The partnership furthers Birla Estates’ effort to engage with young audiences and extend its brand beyond real estate. The company has been associated with the IPL for four years, and the new deal deepens its role in India’s sporting ecosystem, reflecting its belief in teamwork, perseverance and ambition — values central to both cricket and homebuilding.