Accenture inks three-year sponsorship deal with MI New York

Accenture has signed a three-year partnership with Major League Cricket Champions MI New York, where it will serve as its principal partner. Under the partnership, the Accenture logo will be visible on the front of MI New York match and training jerseys.

MI New York will also leverage Accenture's digital services and consulting expertise to enhance performance both on and off the field through innovative solutions and data-driven strategies that will integrate with MI’s existing data driven approach to cricket. Accenture will use its technology, data, and AI capabilities to elevate operations and experiences for MI New York and its fans.

Jill Kramer, Accenture’s chief marketing and communications officer, expressed enthusiasm about the partnership. “Cricket is the second most popular sport in the world and this is an exciting opportunity to innovate and grow the game in the U.S.” Kramer said. "This partnership will demonstrate how technology, including data and AI, can drive new experiences for players, coaches, team and fans.”


The long-term partnership will also focus on using data analytics, video analysis, and smart technologies to boost the performance of MI New York’s coaches and players both on and off the pitch. In addition, these innovations will further improve team operations and help build stronger connections with U.S. audiences, increase engagement among American youth, and support MI New York's long-term goals in the development of the cricket ecosystem in the country.

Partnering with Accenture is a significant step in MI New York’s efforts to establish and grow cricket in the U.S. With the vast MI fan base worldwide, the partnership will have a great impact on expanding the game across the nation.

MI New York is part of the MI family, a leading global cricket brand with five T20 teams across three continents and four countries, including both men’s and women’s teams. Major League Cricket is set to begin its second season this summer, starting July 5th, allowing U.S. fans to enjoy top-tier T20 cricket.