YouTube country MD Gunjan Soni on shorts vs long-form: What works best for creators? | TechPulse

Which creator categories earn the most on YouTube in India, and does it differ between long-form and Shorts?ET Digital’s Dhruv Mohan spoke to Gunjan Soni, Country MD, YouTube, about how creators should think about Shorts and long-form content, and whether one format works better than the other.Gunjan says YouTube is agnostic to both short-form and long-form content. Instead, creators should focus on their audience and understand what kind of content that audience is accepting and engaging with.She also explains how Shorts can act as a sampling mechanism, helping audiences discover a creator and eventually enter their wider channel ecosystem. At the same time, Shorts can also be the complete content concept for a creator, depending on the audience and the format that works for them.