Prime video’s Gaurav Gandhi and Nikhil Madhok: Why ads on screen?

Why is Prime Video bringing advertising to the streaming experience? In this conversation, Prime Video’s Gaurav Gandhi and Nikhil Madhok discuss the platform’s evolving business strategy, the role of ads in streaming and how advertising can support content investments. The discussion explores changing viewer expectations, revenue opportunities and the challenge of balancing monetisation with a seamless entertainment experience.