‘Cannot build 21st-century business with 19th-century model’: Uday Shankar on future of Media

At ET WLF 2026, Satyan Gajwani, Chairman, Times Internet, Uday Shankar, Vice Chairman, JioStar, discusses the changing economics of media and the growing pressure on traditional revenue models in a fireside chat. Shankar says advertising is ‘getting attacked by everyone’ as more players compete for the same advertising pool. He argues that content is necessary to attract audiences, but content alone cannot solve the monetisation problem.