Yorkshire earns label of Bollywood hotspot
Yorkshire pudding and Geoffrey Boycott are its most famous exports. Sachin Tendulkar is its most famous import.
By PTI |
MUMBAI: Yorkshire pudding and Geoffrey Boycott are its most famous exports. Sachin Tendulkar is its most famous import. But over the past weekend, the picturesque county of Yorkshire in northern Britain earned the label of a Bollywood hotspot after the IIFA awards ceremony.
The three-day IIFA weekend held in five cities of the county not only gave the huge expatriate populace a glimpse of their favourite stars but also boosted the tourism potential of Yorkshire.
"We were asked many a time why we invested so much in getting the IIFA here, but for us the question is purely of getting in as many tourists as possible. Indians are the biggest spenders in the UK and we want to cash in on that," Judith Donovan, chairperson of the Yorkshire Tourist Board, said during the weekend.
The event was attended by the who's who of Bollywood, thus lending huge visibility to the Yorkshire Tourism campaign, what with posters put up all over the place and aggressive news coverage provided by local news channels.
But business aside, it was time for Englishmen to get a taste of real Bollywood masala at the awards night on Saturday as Shilpa Shetty, Salman Khan, Abhishek Bachchan and Akshay Kumar danced their way into Yorkshire.
The three-day IIFA weekend held in five cities of the county not only gave the huge expatriate populace a glimpse of their favourite stars but also boosted the tourism potential of Yorkshire.
"We were asked many a time why we invested so much in getting the IIFA here, but for us the question is purely of getting in as many tourists as possible. Indians are the biggest spenders in the UK and we want to cash in on that," Judith Donovan, chairperson of the Yorkshire Tourist Board, said during the weekend.
The event was attended by the who's who of Bollywood, thus lending huge visibility to the Yorkshire Tourism campaign, what with posters put up all over the place and aggressive news coverage provided by local news channels.
But business aside, it was time for Englishmen to get a taste of real Bollywood masala at the awards night on Saturday as Shilpa Shetty, Salman Khan, Abhishek Bachchan and Akshay Kumar danced their way into Yorkshire.
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