Why Mandarin is losing its charm in India
Many foreign language classes — barring a couple of institutes such as Inchin Closer and VZone that have successfully moved online — will tell you that new admissions for Mandarin are so rare that Korean, the language favoured by K-Pop-addled Gen ...

Once a sought-after language, Mandarin is losing its signature spell over Mumbai’s men of enterprise. The decline began in June this year when the economic toll of Covid-19 conspired with the border clash to puncture the enthusiasm of learners. Stoked further by government crackdowns on Chinese apps, the downtrend has upset the language’s erstwhile status as a rite of passage of every entrepreneur hoping to cash in on low production costs in China.
Many foreign language classes — barring a couple of institutes such as Inchin Closer and VZone that have successfully moved online — will tell you that new admissions for Mandarin are so rare that Korean, the language favoured by K-Pop-addled Gen Z-ers, is more popular now.
Anand Prakash of Andheri’s Pacific Institute of Language Classes reports a 90% drop in enquiries for Mandarin while Stuti Chawlani of International Academy of Languages or IAOL pegs the nosedive at 80%. From over 25 potential leads a month in each centre in Ghatkopar and Thane, IAOL now gets around five leads each month in each centre, says Chawlani.
“People are showing a separate dislike towards Chinese as compared to any other language,” she says, attributing this to a cocktail of reasons including pandemicinduced anti-China sentiment. “People involved in import-export and multinational corporations with stakeholders in China and Singapore have lost interest in learning the language. Travel restrictions and health concerns have caused students wishing to study in Beijing and Singapore to either decide against or postpone their plan,” adds Chawlani.
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.