Take Brand India to the world: Narendra Modi to admen, marketers

MUMBAI: Urging top advertising gurus, brand strategists and managers to take "Brand India" to the world, BJP's prime ministerial candidate Narendra Modi today said the need of the hour is to inspire and not to impress.

"We have failed to present Brand India in front of the world because of some self-created problems," he told a global marketing summit here.

Modi was the guest-speaker at the dinner session of the summit, organised by International Advertising Association.

Admen Piyush Pandey, Sam Balsara, brand managers Pradip Guha and Sunil Alagh, prominent banker Deepak Parekh and BJP leader Gopinath Munde were present, among others.

"India should try to inspire people rather than just impressing them," Modi said.

Noting that we as a nation lack confidence, Modi said the country had failed to market itself and its products globally.

Hailing Mahatma Gandhi as the most effective communicator, he said no other leader in the world could match up to his communication prowess.