Swachh Bharat campaign success stories to be aired on DD, AIR

NEW DELHI: Success stories related to ' Swachh Bharat' campaign and its positive outcomes will soon be beamed to viewers and listeners of Doordarshan and All India Radio (AIR).

Speaking at an event here, Minister of State for Information and Broadcasting Rajyavardhan Singh Rathore today said that it is important that success stories of the ongoing campaign is telecast on public broadcasters.

"We are picking up success stories on how a single person in a small village has been able to change things and those success models will create an example for others to follow," he said.

Rathore, who was speaking on 'Swachh Bharat' initiative led by Prime Minister Narendra Modi for a clean India, said sometimes an idea needs to be repeated several times, so that it stays on top of the mind.

Therefore, the government is keen to spread the message of cleanliness on social media as well, he said during a session at the World Toilet Summit, 2015 here.

Responding to a question, the Minister said that unlike campaigns carried out by governments in the past, the remarkable difference is that this government is committed to ensure the success of its campaign.