Swachh Bharat campaign is the most liked initiative of PM Narendra Modi government: TOI survey

Of all the Modi govt initiatives in its first seven months in office, the Swachh Bharat campaign is most appreciated by the metropolitan middle class.

By TNN | Updated: Jan 05, 2015, 03.08 PM IST

Swachh Bharat campaign is the most liked initiative of PM Narendra Modi government: TOI survey

NEW DELHI: In a survey conducted exclusively for TOI by IPSOS in Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Pune and Ahmedabad, PM Narendra Modi's big cleanliness scheme has caught the nation's imagination.

Of all the Modi government initiatives in its first seven months in office, the Swachh Bharat campaign is most appreciated by the metropolitan middle class.

Asked which initiative they liked most, 56% respondents picked the cleanliness drive, 18% said the foreign policy initiatives were the best thing and 15% chose Jan Dhan Yojana, the financial inclusion scheme.

The survey polled a little over 1,200 men and women aged 18 and above. The purposive sample was divided equally between men and women and between the cities.

The age groups 18-29, 30-45 and 45-plus were equally represented in the sample as were socio-economic groups SEC A1, A2, B1 and B2. The fieldwork, in the form of face-to-face interviews, was done on December 27 and 28.