Set up high-end clubhouse in Gulmarg for corporates: J&K CM to tourism dept

SRINAGAR: Jammu and Kashmir Chief Minister Mufti Mohammad Sayeed today asked the Tourism Department to set up a state-of-the-art clubhouse in the famous ski-resort of Gulmarg to position it as a premier destination for corporate conventions.

"Moving a step closer in positioning Gulmarg as a premier destination for corporate conventions in the State, the Chief Minister issued directions for setting up of a state-of-the-art clubhouse with all built-in modern facilities for high-end tourists," an official spokesman said.

He said the chief minister issued these directions while chairing a review meeting which discussed the follow up action on the earlier directions passed by him to make Gulmarg a high-end all-season tourist resort.

The Chief Minister directed Commissioner Secretary, Tourism, to prepare a detailed concept plan for establishing a high-end club to boost MICE (Meetings, Incentives, Conferences and Exhibitions) tourism at Gulmarg so that the work on the project can commence at an earliest.

The proposed Gulmarg Clubhouse will be constructed by the Tourism Development Corporation and will have all ultramodern facilities of conference, convention halls, theatre, pools, gymnasium, sports and children smart zones, besides suites, the spokesman said.

Sayeed also ordered setting up of an Artisan Centre at the resort to showcase the state's finest handicraft and present live demos of how exquisite items are made by our skilled craftsmen.

Placing high priority on improving the resort's top-end intake capacity, the Chief Minister stressed upon the Tourism Department to also conceive plans for building five-star accommodation for high-end tourists.

"Gulmarg is an all-season destination and MICE tourism will bring in A-listers to the state's premier resort," he said.