Make in India: Government plans to give away shirt pins, key chains

NEW DELHI: To promote ' Make in India' campaign, the Commerce and Industry Ministry plans to "give away" thousands of shirt pins and key chains with the lion logo of this ambitious initiative.

These articles would be used by the Department of Industrial Policy and Promotion ( DIPP), which has also sought quotations for supply of 400 'acrylic lion'.

"The DIPP requires 5,000 Make in India shirt pin and 2,500 Make in India acrylic/metal key chain as give away with regard to promotional drive campaign relating to 'Make in India'," according to the quotations paper posted on the DIPP's website.

Providing details, it has asked for shirt pins should be made up of brass with golden coating while the key chains could be of metal or acrylic material.

It has also said that the successful tenderer will have to submit an undertaking that only genuine products will be supplied.

"In case of any default in this regard, the department will be free to take any action against the supplier," it said.

To supervise the quality of the products, the department has hired a "Wieden + Kennedy India" creative agency.

The 'Make in India' campaign was launched by Prime Minister Narendra Modi in September last year with aim to make India as a global manufacturing hub.

The DIPP, which is spearheading the campaign, had earlier promoted the campaign at the World Economic Forum at Davos in January.

Now, the DIPP is organising a huge brand promotion activity at the Hannover Messe 2015 fair in Germany. India is a partner country for that fair.