L&T Mutual Fund tells women, “DontJustSignHere.”

NEW DELHI: L&T Mutual Fund is communicating a generally untold message #DontJustSignHere, through a digital campaign. The objective behind this is to ask women to take a step back and get involved before they sign on the dotted line.

On the eve of Women’s Day, L&T Mutual Fund is asking women to be more involved in their investment decision making by telling them to follow 4 simple steps – Ask, Research, Participate and then Invest.

L&T Mutual Fund, through its digital campaign aims to reach out to approximately 1 crore women via various social and digital platforms. The intent of #DontJustSignHere is communicated through various forms of content such as articles and videos which rest on a dedicated microsite developed by L&T Mutual Fund (www.dontjustsignhere.com ). The campaign would last for a period of 15 days, from March 4, 2016 to March 18, 2016.

Kailash Kulkarni, CEO – L&T Investment Management Limited said, “Women, all over the world are excelling at almost every task they take up. But when it comes to managing their money, they refrain from getting involved in the decision making process. Our campaign asks them to get involved by asking questions, researching, participating and then investing. Through this campaign, we want to communicate a simple and strong message, “DontJustSignHere”.

With this campaign, L&T Mutual Fund hopes to explore the immense potential that women possess by awakening them to an aspect that they often tend to ignore. By telling women #DontJustSignHere”, they are sowing seeds for a wave of change amongst most of today’s women.