Lok Sabha polls 2014: Voters in western UP find Aam Aadmi Party's political language alien.

AMROHA/BIJNOR: In a small room in a banquet hall in Amroha in western UP, AAP's candidate Maulana Kalbe Rushaid is busy giving a pep-talk to his workers. He is facing an uphill task in a polarised constituency with voters being vocal about their support to either BJP, SP or BSP. "I am banking on the silent voter. People know our politics and have seen what we have done in Delhi," he says.

Only, what AAP has done in Delhi seems to have confused many in western UP. Even though the party has made enough buzz with Arvind Kejriwal having acquired a celebrity status even in the hinterland, many voters find the party's political language alien. In macho lands of western UP where flaunting power is the order of the day, a chief minister refusing security is being looked at with utter confusion. Even Kejriwal's jibes against Mukesh Ambani have been seen as purposeless utterances.

Lakhanpal Singh, a 54-year-old farmer from Isapur village in Hasanpur area of Amroha, says, "Kejriwal's performance has been impressive. But why does he shun security? A CM must have security. He is a VIP. How will you get work done if you don't have power?"

Rajesh Saini, 35, from the Nasirpur village in Dhanaura says Kejriwal (everyone seems to know Kejriwal more than AAP) does hold promise, but "why does he keep attacking Ambani. It is with his wealth that this country is running. Politicians should focus on running the government rather than running down a corporate".

However, this is not why voters would rather go for BJP, SP and BSP. Many say despite its promising future, the party has no chance of winning and there is no point wasting votes on it. Sahfi Ahmed, 45, fruit seller in Amroha city, says, "It has shown it is a secular party and has done well in Delhi. But this time we will vote for SP. Let's see what it does in future."

Among sections of urban voters, Kejriwal does seem to have communicated what he stands for. "He is right when he attacks the media. The media can make or break anyone. It made Kejriwal a hero and is now calling him a villain," says Vinod Chaudhary, 40, from Bijnor city. He, however, said he would go with the Ajit Singh-led RLD.

What has also worked against AAP is that the allegation of abdication of responsibility (after its 49-day government resigned) seems to have stuck to it even as allegations of Narendra Modi's proximity to Gautam Adani and Mukesh Ambani or the 2002 riots don't seem to stick on the Gujarat CM, the BJP's prime ministerial candidate.