Lockdown and Indian hankering for 'non-essentials' -- pyjama set, roti maker, ludo and what not

NEW DELHI: Having access to just the bare essentials in isolation is no longer doing the trick for those who shop online as they are now craving for luxuries like hair trimmers, board games and even automatic roti makers amid the ongoing lockdown, a new survey has revealed.

The survey by e-commerce company Snapdeal noted that there has been a whopping "24 times" increase in the number of products being added to customers' shopping carts and wishlists, since the nationwide lockdown began on March 25.

"On average, buyers had nine items in their carts and wishlist," it said, adding that the price of these products range anything between Rs 68 to Rs 18,200.


Unlike most online shopping portals that had temporarily stopped taking orders for non-essential items owing to the restrictions imposed during the lockdown, Snapdeal continued to receive and accept orders for all kinds of products, promising to ship them as soon as the restrictions are lifted.

Four days after allowing e-commerce firms to also deliver non-essential items such as electronic goods and readymade garments, the government on April 19 said sale of non-essential items will continue to be prohibited during the lockdown period which last week got extended till May 3.

Apparel, including t-shirts, bermuda shorts and lounge wear, accounted for nearly 40 per cent of the products being ordered, emerging as the clear favourite in the colossal non-essential category.

"Reflecting the current lifestyle of users, casual wear items like track pants and nightwear products including top and pyjama sets and nighties figured high on shopping lists.

"Open sandals and flip flops priced between Rs 300 - 900 were another popular pick with buyers," said the survey.
With salons and parlours shut, it is no surprise that "personal grooming products" are also high in demand at the time, followed closely by "household products".