KFC India’s “add Hope” initiative to provide 20 million meals to underprivileged children by 2020

AHMEDABAD: KFC India on Friday said it hopes to provide 20 million meals to underprivileged children by 2020 through its add HOPE initiative meant to fight hunger in India.

KFC's add HOPE aims at creating awareness and raising funds to provide meals to India’s underprivileged children through World Food Program (WFP), Akshaya Patra Foundation and India FoodBanking Network ( IFBN). “KFC is committed to supporting the hunger initiative and this may mark the start of many to follow in India,” said KFC Chief Marketing Officer Lluis Ruiz Ribot.

KFC’s Plate of Hope digital campaign will enable consumers to contribute through an interactive online session. For every plate created on the website, KFC will feed a hungry child, the company said.

Dooj Ramchandani, Co-Founder, Blink Digital that created the Plate of Hope campaign, said, “The entire initiative is very simple for a smartphone or desktop user to contribute to. We do hope people share this and create their own Plate of Hope for a better tomorrow in India.”