Industry lobbies ask companies to support PM Narendra Modi's Swachh Bharat Mission

NEW DELHI: Industry associations today lent their support to Prime Minister Narendra Modi's Swachh Bharat mission by urging companies to build toilets and usher in cleanliness throughout the country.

The Prime Minister today wielded a broom here to launch his pet Swachh Bharat mission, a cleanliness drive across India, on the occasion of Gandhi Jayanti.

Industry body Assocham asked its member companies to join the Swachh Bharat initiative. It will hold a series of programmes to involve profit making firms to spend on building and maintenance of toilets under their mandatory Corporate Social Responsibility (CSR).

"Ficci shares his vision for Swachh Bharat and agrees that the entire nation needs to come forward and commit itself to this noble initiative," Ficci Secretary General A Didar Singh said.

The chamber will also be getting involved with the state governments, local bodies and NGOs.

Industry body CII said that it will work with companies to help mobilise construction of 10,000 toilets in schools across the country by FY 2015-16.

"Clean India will bring about a revolution to transform India for a high growth which will subsume in it everything that India seeks to achieve for its people and all other stakeholders that can contribute to its growth story," PHD Chamber Executive Director Saurabh Sanyal said.