Govt promoting India as preferred tourist destination

NEW DELHI: To promote India as a preferred tourist destination, the government has lined up a series of promotional activities through its India tourism offices overseas, Rajya Sabha was informed on Tuesday.

In a written reply, Minister of Tourism and Culture Ambika Soni said these promotional activities are aimed at increasing the visibility of Indian tourism products and promote India as a preferred destination in the overseas markets.

These include advertising in print and electronic media, outdoor advertising at prominent locations, on trains, buses and taxis, participation in fairs and exhibitions, organising seminars, workshops and road shows, publication of brochures, joint advertisement support, familiarisation tours of tour operators and travel media.

In another reply, the minister said the government provides Central Financial Assistance to North Eastern states for development of infrastructure, information technology, large revenue generating projects and for organising fairs, festivals and events.