Demand to ban advertisements on fairness creams in Rajya Sabha

NEW DELHI: A demand for banning the advertisements of fairness creams was made in the Rajya Sabha today, with members saying such products and their publicity were demeaning for women.

Raising the issue during the Zero Hour, Viplove Thakur (Cong) said "advertisements of products like Fair & Lovely and Ponds face creams are demeaning for women."

Every cream promises to make them fair, but the results of such claims are never tested, she said.

Such advertisements should be stopped and these "should be banned," Thakur said.

Women, she said, were developing a complex because of such advertisements.

Asking whether these products were actually tested by the concerned agencies before they hit the market, Thakur asked the government to take note of the "false promises" being made through these advertisements.