Delhi High Court issues notice to Maxx Mobilink Chairman on M S Dhoni's plea

NEW DELHI: The Delhi High Court today issued contempt notice to CMD of mobile company Maxx Mobilink on a plea by Mahendra Singh Dhoni alleging violation of court's order refraining the firm from selling products containing endorsement of the Indian cricket team's captain.

Justice Suresh Kait asked Ajjay R Agarwal, Chairman and Managing Director(CMD) of Maxx Mobilink Pvt Ltd, to reply to Dhoni's contempt plea seeking prosecution of the firm's director for violating the court's January 22 order.

"Notice issued as to why the contempt proceedings be not initiated against the CMD Maxx Mobilink Pvt Ltd," the court said, adding that he should file his response before July 23.

The court on January 22 had asked Maxx to refrain from selling any product, including mobiles, which contained or showed the endorsement of Dhoni.

The order was passed after Dhoni's counsel Gaurav Mitra and Rajneesh Chopra informed the court that the company was still selling products using the cricketer's name, which clearly violated its previous order and amounted to contempt.

The counsel for the cricketer said that the court should pass an order, thereby, seizing all the products including mobile handset and such other article where in Maxx is using the name and image of Dhoni to sell or promote their product.

"Pass an order, thereby, directing Maxx to withdraw all the advertisement campaigns and other such advertisements on any medium including its websites and facebook profile, which in any manner uses the name or image of Dhoni," the plea said.