Centre plans media blitz ahead of Paris climate meet on efforts being made to reduce GHGs, mitigate climate change

NEW DELHI: In the run-up to the global climate conference in Paris later this year, the government will launch an extensive media and public campaign for three months on efforts being made to reduce greenhouse gases and mitigate climate change in India.

The programme, to be launched by PM Narendra Modi in mid-September, will involve 15 ministries, including environment, road transport and highways, urban development, power and renewable energy, aviation, agriculture, water resources and science and technology . The campaign will continue till mid-December, sources said. They said the PMO has suggested around 50 themes that the ministries can work on and have given a week's time to finalize the themes. To expedite the process, the PM's principal secretary Nripendra Mishra held a meeting with the secretaries of the identified departments on Friday.

According to officials, the suggested themes include hydropower, harnessing solar and wind energy , practicing smart agriculture to face the challenges of climate change, smart cities, fuel efficiency , green highways and Namami Gange.These campaigns are aimed at telling the world what all India has been doing to face the challenges of climate change.