Brand Modi: NaMo mobile app to rescue women during distress

AHMEDABAD: After marketing a pepper spray under the Narendra Modi brand name, Modi-Fying India, a Facebook initiative to promote brand Modi, has come up with yet another innovation: this time, it’s launching a mobile app for the safety of women on March 8, International Women’s Day.

“The app called NaMo is designed to help people in distress in a silent fashion,” says Tajendarpal Singh Bagga, the man behind the initiative. “While there are other apps available in the market, they are often cumbersome to use in panic situations,” Bagga told ET, adding that this app is easier to operate and would work faster.

“In a dangerous situation, all one needs to do is shake the mobile phone thrice within five seconds to activate the app,” he explains. The app will then make calls to pre-determined numbers as well as to the police and start sending out location details through messages.

“Even if internet isn’t available in that particular situation for the mobile, it will track the location detail by the nearest mobile tower and forward the location,” adds Bagga.

Once activated, the app would put the mobile in silent mode and all incoming calls will be received by default. “Attackers tend to snatch the phone once it rings, so a silent phone is the safest bet,” he says.