Industry sources said candidates in these pollbound states distribute cheap saris costing between Rs 100 and Rs 200 to appease women vote bank.
Elections in Chhattisgarh, Rajasthan and Madhya Pradesh have come as a big breather for makers of Surat’s famed low-cost saris who were hit hard by the GST.
Textile traders are expecting to sell saris worth at least Rs 200 crore in these poll-bound states. The turnover of polyester fabric had fallen by nearly 40% to Rs 75 crore post-GST from the daily turnover of Rs 110 crore. Industry sources said candidates in these pollbound states distribute cheap saris costing between Rs 100 and Rs 200 to appease women vote bank, especially in the remote and rural areas.
Secretary of Federation of Surat Textile Traders Association (FOSTTA) Champalal Bothra said, “It’s a late Diwali for the low-cost sari traders in Surat. Orders have already started coming in and we expect to sell saris worth at least Rs 200 crore.”
Sanjay Bansal, a wholesale trader dealing in lowcost saris in Salabatpura, has recently dispatched a consignment of 50,000 saris priced between Rs 100 and Rs 150 to Rajasthan and MP.
